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Team DIGO | 11/27/2011 | in
To us, direct marketing is the design discipline that is obsessed with stimulating action. Our on-site direct experience goes back decades and includes some of the most successful campaigns in recent direct marketing history.
Two forces drive the marketing successes of the future: the data/technology revolution and the need for brands to serve as the guideposts of meaning in an increasingly complex and segmented world. We stay at the forefront of these trends by serving clients who have the need and the vision to innovate and lead. Our founder is a direct marketer, and the disciplines of direct marketing infuse everything we do. We live and die by results.
We succeed when we deliver results for our clients. With this approach, we believe that every employee at DIGO is part of the direct marketing team, as is every client.
DIGO’s direct services include:
- Testing Strategies
- Direct Media
- Analytics & Reporting
- Integrated Campaigns
- Direct Creative in All Media
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Team DIGO | 11/27/2011 | in
Proove(sm) powers brand-driven growth with accountable media planning and buying. Led by digital media pioneer Adam Lutz, who has successfully deployed hundreds of millions of media dollars for top advertisers, we seek tangible business results in everything we recommend. Key performance metrics are focused on engagement of the right audiences in most cost-effective ways. The latest technology and offerings provide our clients the most efficient and strategic media plans and buys.And we are first in line to learn about the latest innovations, technology and data to help drive our clients business, driving the standard of proof into pioneering territory such as social, mobile, owned and earned media.
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Team DIGO | 11/27/2011 | in
Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
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Team DIGO | 11/27/2011 | in
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
- Brand Invention
- Brand Launch
- Brand Relaunch
- Brand Positioning
- Insight-Driven Product & Service Innovation
- Social Media Audit
- Social Media Kick Start
- Competitive Strategy
- Integrated Marketing & Media Strategy
- Marketing & Business Strategy Alignment
- Metrics for Success
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Team DIGO | 11/18/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Google+ Brand Pages
(more…)
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Team DIGO | 11/11/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Mobile First
(more…)
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Team DIGO | 11/10/2011 | in
If you’re normal, you think that because you’re noting everything important that’s said and agreed in a meeting that you’re taking notes in the most effective way. But the normal way of doing it is a drag. It misses one of the greatest kicks that note-taking can give a team. (more…)
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Team DIGO | 11/04/2011 | in
People in a hurry have to choose.
Choose a veneer of blamelessness. Or choose optimal progress.
It’s really that simple, and that difficult. Because people like to be blameless. They like to manage risk by trying to eliminate it. They want to appear all buttoned up, all the time. They don’t want be seen to fail, even in small ways on less important things.
But what if your choice is to risk failing on the small things versus a certainty of falling behind on the essential things? (more…)
