Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
This week’s topic: Google+ Brand Pages
This week’s topic: Mobile First
If you’re normal, you think that because you’re noting everything important that’s said and agreed in a meeting that you’re taking notes in the most effective way. But the normal way of doing it is a drag. It misses one of the greatest kicks that note-taking can give a team. (more…)
People in a hurry have to choose.
Choose a veneer of blamelessness. Or choose optimal progress.
It’s really that simple, and that difficult. Because people like to be blameless. They like to manage risk by trying to eliminate it. They want to appear all buttoned up, all the time. They don’t want be seen to fail, even in small ways on less important things.
But what if your choice is to risk failing on the small things versus a certainty of falling behind on the essential things? (more…)
PostSecret is the Haiku of the web. And it’s long been a very highly trafficked site. It’s so simple. People submit postcards, which conform to simple guidelines, sharing their secrets. PostSecret posts them online, and perhaps ads a bit of the comments they inspire.
What can you learn from PostSecret? To give people a simple art form, with rules that make success more likely. Discover something that needs to be expressed and give them the chance to express it.
DIGO did this when we created, “Talk Back To Cancer” for Memorial Sloan-Kettering Cancer Center. We knew people had an intense relationship with their cancer, so we built a simple social outlet for them.
It worked.
If you ever doubt the power of what we brand builders do, pause briefly to consider the Marlboro Cowboy.
This image helped to addict millions. This after it transformed a minor women’s cigarette brand into a legendary masculine number one brand smoked by men and women alike.
Consider what that word “Cowboy” means to the American psyche, and indeed to the world. This is branding and image-making par excellence. (more…)
