DIGO Brands a Conference Room
“Our designers love to design!!!”
DIGO Says “Never Say Never”… Again
National Jewish Health has been recognized by US News & World Report as the nation’s leading respiratory hospital every year since 1998. This achievement stems from NJH’s deep commitment to excellence, which was also the inspiration for the Never Say Never campaign DIGO launched two years ago. Since then, National Jewish Health has grown and is embarking on an ambitious expansion. So we created a new spot for the campaign that delivers the news within the same inspirational storytelling that made the original spots so effective and affecting. Enjoy! Breath easier. Tell everyone.
Learn from Zappos
You have to try on shoes. So who’s going to buy them online?
Turns out the answer is “a lot of people!”
Zappos earned trust and a lot of loyal customers by taking the cost and risk out of ordering shoes online. (more…)
Offlining As Luxury in the New York Times
We introduced the world to the concept of Offlining and we gave this trend its name. DIGO “adopted the off button” as our pro bono client, created an organization, and showed how far big ideas, clever word-of-mouth marketing and a few dollars could go in building social (more…)
Computers and Cowspots
Many people made small fortunes in the direct-to-consumer computer boom of the nineties and early 21’s century. Unfortunately for many of those people, the small fortunes were made out of much larger fortunes. (more…)
Learn Luxury Marketing from Coach
One of the wonderful things about agency life is that you get to learn from so many smart clients. When it comes to luxury marketing, I’ve had the best seats in the house. Dom Perignon, Moet & Chandon, Mikimoto, Van Cleef & Arpels, The Plaza Hotel, Fairmont, Jumeirah, Starwood Preferred Guest, Paul Stuart, Lotus… Coach. (more…)
Learn from Wikipedia.
People will work hard even when there’s no money and little credit involved, if the challenge and subject matter moves them.
Thousands of volunteers around the world can keep an encyclopedia up to date and accurate enough to be incredibly useful (more…)
Learn from Squidoo.
Marketing genius Seth Godin founded Squidoo. This in itself is not a guarantee of success. Godin has founded many things, and quite a few of them didn’t work out, as he will freely admit in his own bio.
I’d bet on Squidoo. It has more than the spark (more…)