We introduced the world to the concept of Offlining and we gave this trend its name. DIGO “adopted the off button” as our pro bono client, created an organization, and showed how far big ideas, clever word-of-mouth marketing and a few dollars could go in building social (more…)
Many people made small fortunes in the direct-to-consumer computer boom of the nineties and early 21’s century. Unfortunately for many of those people, the small fortunes were made out of much larger fortunes. (more…)
One of the wonderful things about agency life is that you get to learn from so many smart clients. When it comes to luxury marketing, I’ve had the best seats in the house. Dom Perignon, Moet & Chandon, Mikimoto, Van Cleef & Arpels, The Plaza Hotel, Fairmont, Jumeirah, Starwood Preferred Guest, Paul Stuart, Lotus… Coach. (more…)
People will work hard even when there’s no money and little credit involved, if the challenge and subject matter moves them.
Thousands of volunteers around the world can keep an encyclopedia up to date and accurate enough to be incredibly useful (more…)
Marketing genius Seth Godin founded Squidoo. This in itself is not a guarantee of success. Godin has founded many things, and quite a few of them didn’t work out, as he will freely admit in his own bio.
I’d bet on Squidoo. It has more than the spark (more…)
Long-time relationships are business as usual to us, but apparently qualify as news to the rest of the industry. ADWEEK writes about our most recent reunion with a long-time friend and client in the article: “DIGO Leverages Dot-Com Connection in Latest Win. 1st work for new client BLUEFLY expected in 2012.”
Professor BJ Fogg, founder of the Persuasive Technology Lab at Stanford University, discovered a relatively simple principle for making every interaction more persuasive. I’ve further simplified (without oversimplifying) it here. You can apply this to everything you touch to make it more persuasive and effective. (more…)
Nothing speeds things up by solving multiple problems at once like a BIG idea. Here’s how to get more of them.
BIG ideas are different. They don’t so much defy logic, as go beyond it. They challenge the illusion of costless compromise. If you are competing with, or trying to reinvigorate a large organization, you need to be able to green light the big idea.
So, what is a big idea? What does it look like before it becomes a big idea? How can you recognize an opportunity (more…)
