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Team DIGO | 09/28/2011 | in
Talking things out can be a time waster. Especially when we imagine that once we agree on the words that all is solved, never suspecting that the pictures in our heads are not the pictures in other people’s heads. One of the most useful things we do with clients is simply to match words and pictures.
This simple process is so rare and such an effective shortcut to better communication that I would seriously recommend it to relationship counselors for serious consideration! (more…)
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Team DIGO | 09/07/2011 | in
Fresh in-market work from DIGO for brilliant client Recyclebank, the leading rewards program for your recycling and all your green actions. We’re so proud of this work and the impact it can have on families, communities and the environment we all share. We also think it’s a beautiful, elegant solution and we like looking at it! But… before you do, will you do something that will make you feel good? Go to Recyclebank.com and sign up to be rewarded for your green actions. It’s Free. There is absolutely no cost or obligation. No cost to you, ever. And, you get stuff… just for being good to your environment. You recycled. You carpooled. You rode your bike. Just report it on the site and Recyclebank rewards it. It’s “the first rewards program approved by planet earth!”
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Team DIGO | 09/07/2011 | in
Growth Key: Brand A Category/Incite A Local Response
Initially tapped to launch and test local response marketing campaigns for Recyclebank, DIGO soon recognized that a brand positioning obstacle stood in the way of growth. A series of insights quickly surfaced a huge opportunity. There is a “rewards program” category. Consumers understand this. Recyclebank can own a positioning as the rewards program for green actions. We translated this positioning into the campaign theme “The Only Rewards Program Endorsed By Planet Earth.”
We answer the first question of every communication, “Says who?” This statement packs a lot of messaging into a tight space and frees up the advertising to promote local registration. We tested a multi-channel plan in matched markets, augmented with guerilla tactics and a robust, continuously optimized, geo-targeted digital campaign. Recyclebank is off and running with powerful buzz, positive press, and rising registrations in the target communities.
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Team DIGO | 09/05/2011 | in
You’ll find this works in most situations. Typically, there is an ideal. It may even be attainable. People may not be clear about how long it will take to get there, but they are enamored of it. Most teams, left to their own devices, will ruminate on this project of getting to the ideal for weeks, months, even years.
On the other hand, there is the attainable. The immediate opportunity. The low-hanging fruit. This is not a bitter fruit at all, but typically a quite tasty variety at the peak of ripeness, and within easy reach. Yet people will sit under that tree and plan for next year’s harvest and let those cherries rot on the vine. (more…)
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Team DIGO | 09/05/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Steve Jobs
We wouldn’t be us if there were no Steve Jobs. The machines, the experiences, the example… more than anybody, Steve demonstrated what we value, sell and strive to create. The product is 360 degree sensurround inspiration. Every day is an art project (more…)
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Team DIGO | 09/05/2011 | in
The Middle Market. We love it. Agencies seem to all dream the same dream. Do some great work for smaller clients and then win a bigger client, and perhaps another until you are huge enough to sell out, if you haven’t already. Just another scheme for using (more…)
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Team DIGO | 08/29/2011 | in
Here at DIGO, we have a secret.
Some of us were working on interaction design before there was an Internet.
Some of us cut our teeth designing interactive programs — such as Ford’s first (more…)
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Team DIGO | 08/26/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Steve Jobs
(more…)
