Friday Reads – 8/26/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Steve Jobs
ESPN
Growth Key: Place Style Brands Where The Men Really Are.Trade campaign for ESPN Magazine’s new style section: Style in Sports.
National Jewish Health
Growth Key: A National Role.
The premier respiratory hospital in the nation hired DIGO to create its first-ever national campaign.
DIGO Brands Digital
We don’t just do digital. We seize the opportunities of the digital age. We test and measure much more because it costs less to test than to fail to test. We use direct response results to inform not just direct tactics but the brand.
We believe that the user experience – of the product, the service, the website, the app, (more…)
DIGO Brands Our Mission
We do lot of things that ultimately add up to one thing: we help companies grow. We do that by building brands. And we do that with a myriad of different tools. Research. Strategic planning. Media planning. PR. Social media. Design. Direct response. All of that in addition to what people have now come to call “Traditional advertising,” i.e. television, print, and digital. All of it just comes down to communicating in a way that makes it easy for people to like your company. (more…)
Finding The Right Ideas
We are in the idea business. Actually, we’re in the business of executing ideas in service of very specific goals. But, to do so, we need to generate a large number of ideas. And, to do that really well, we spend a fair amount of time thinking about how to get to the greatest number of ideas and then how to separate the good — and even the great ideas — from the right ideas. (more…)
Friday Reads – 8/19/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Design (Too easy?)
This week’s challenge: All links posted are culled from Twitter feeds (Still too easy? Yes.)
Friday Reads – 8/12/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Changing Consumer Habits