Friday Reads – 8/5/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Business Leadership
The Tale That Tells Itself
A closet down the hall from my office is about half full of brooms. Whisk brooms, push brooms, straw brooms… even a few bronze and pewter miniatures.
I don’t ask for them, I don’t encourage them, but people keep on bringing. or sending them to me and they have been for years.
It started more than fifteen years ago when I wrote about leaving a senior position at a big, bureaucratic agency. “I bought a broom,” I wrote, “and showed up at a great agency I had read about in the press. I took my broom to the top guy there and I said, “I’ve realized I’d rather sweep the floors in a great place than rule a mediocre place.” (more…)
Reorganize for the Engagement Revolution
By Jeff Pundyk
We’ve heard a lot of discussion about how marketers are losing control of their medium and their message as digital channels and user-generated content compete for consumers’ attention.
And, indeed, more consumers fast-forward through commercials and are finding their video on the Internet; traditional media properties are losing ground to blogs and social networking sites as the primary source of information, and, of course, consumers are completely absorbed by their smart phones. (more…)
Friday Reads – 7/29/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Brand Driven Growth
Rebooted and Unplugged
Joe Burby, an amateur songwriter and former actor and playwright who works in sales, is the winner of the Cats in the Cradle Reboot contest. The contest, sponsored by our sister site Offlining, challenged songwriters to update the Harry Chapin classic to reflect today’s always-online culture. Burby, who accompanied himself on acoustic guitar (unplugged, of course), is featured in an article covering the contest in the New York Post. (more…)
DIGO Brands Offlining Day
We’re back. Hit us with your calls, your emails, your tweets. Text us. IM us. Go ahead and Poke us.
Friday was a DIGO Brands Offlining Day. From 10 a.m. to 4 p.m., we took ourselves offline and brought everyone in our organization together to focus their full attention on discovering, inventing and developing ideas for our clients. (more…)
Smartmoney.com
Growth Key: Showing our target audience of obsessive investors that we understand their world.
Today, scores of former agencies are dropping the “agency” moniker. Where does DIGO stand? As usual, we’re going to give it to you straight.
If by “agency” you mean one of those traditional, hidebound, pretentious, print, radio and tv factories, with initials on the door, drawn from the names of dead white men, massive overhead, executive committees, public stock, analyst meetings, acquisition funds, full-time novelists with ten-year separation agreements, “integration” by acquisition, A-Team for pitches, B-team for clients, C-team for clients spending less than $100 million, trainees for you, bill by the hour and commissions too, “creative” timesheets, “well it’s your fault because you changed the brief,” If that’s what you mean by agency, then DIGO is definitely not an agency. (more…)