Thinking Archives | Page 34 of 53 | DiGo

Who Wants to Build A Better Banner?

By Team DIGO | 04/18/2013 | in

Thinking

If you read what people are writing about display advertising, you will be tempted to think that the answer is, “Hardly anyone.”
It’s not that people – consumers, users, surfers, people – hate banner ads. It’s the people who make them and use them that hate them.
(more…)

Inspiring Experiences.

By Team DIGO | 04/12/2013 | in

Thinking

A good friend of mine nearly died when he was 35 years old. Something to do with a heart valve.

He needed an eight-hour operation.

Before the operation, the surgeon looked at my friend and said, “I’m not worried about you. There are going to be 26 experts in the room all working together to make sure that you are OK in every way. I trust these people without question, and I’ll be there every step to make sure. You’ll be OK.”

Then the Dr. turned to my friend’s wife and said, “But I am worried about you. You’ll be off on your own, waiting, and it can feel like an eternity…” The doctor proceeded to tell my friend’s wife some things that would help her get through the waiting and some resources that were available to her. (more…)