The argument is over.
Digital is the most effective and efficient means of connecting with customers. Increasing consumer engagement digitally has measurable impact on both the top and bottom lines. Compelling digital content fuels an increasingly social, mobile, and connected world.
So we can all just get on with it, right?
Yes, there is agreement that digital technology has killed the traditional marketing funnel as consumers turn to one another for advice and information–and that this shift has put pressure on brands to create content that is consumable, shareable, and credible. But the common response seems to be to saddle marketing or corporate communications (or their agencies) with budget-starved mandates to get digital, to become publishers, to interact.
Here are your social updates for the week—enjoy!
1. Facebook Cover Photo Crackdown
2. 500,000 Facebook Users Chase Fake $1 Million From Powerball “Winner”
Columbia University has released a new study on subjective well-being around the world, listing the “happiest” countries. They are all in Northern Europe, while the least happy are in Southern Africa. U.S. is #16
Here are this week’s updates in social:
1. The Social Commerce Attribution Problem
2. Social Media Ads Revenue to Double
Happy short week! Enjoy this week’s social updates!
1. Leaked: Myspace Master Plan to Relaunch as a Spotify Killer
2. Facebook Social Jobs
Here are your social media updates for the week!
1. Social Media’s Role During Hurricane Sandy.
2. Social Media Mapping Sandy.
Here are your social media updates for the week:
1. Facebook launches a new page to help raise awareness during Bullying Prevention Month
2. Taylor Swift Chooses Army of Online Fans to Follow Her in Person Today
Here is this week’s social update:
1. Social Network Storylane Allows You to Really Share Your Life Story
2. Redbull Space Jump Breaks YouTube Record