A few social media highlights to start your week…
1. New Scam Targets Facebook Page Owners
How to Write a Winning Essay.
I wrote this little system to help my twelve year olds write their school assignments, then took a look at it and realized it would work pretty well for you and me too. Enjoy!
1) Talk it out. Find a subject that really interests you. Play around with a few different “points to prove” until you come up with one that really excites you.
2) Write down your main point. Make sure you’ve really stated it clearly and well.
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5 Classic “Reframing” Movies You Must See Again!
So, by now you know I’m obsessed with reframing. In short, it goes like this: Your brain is a lazy piece of meat, it needs to be shocked into seeing things differently!
I absolutely love these classic movies and each one of them is all about reframing. If you want to become a master of changing perceptions, do as I do and watch them again and again. It’s fun work.
1) A Christmas Carol. Charles Dickens classic employs the ghosts of past, present and future to change an old man’s mind, which changes his life. Get to know it like the back of your hand.
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Perception Matters More than Reality.
Things I believe:
1) You’re wealthy. If you are not freezing in your own house in the winter, if half of your 17 kids didn’t fail to survive to adulthood, if you can warm up and charge up in a public library and get treated in a modern emergency room, if you have access to antibiotics, then you are like a God compared to the robber barons of a century ago. Deal with it.
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A few social media highlights to start your week…
Happy New Year and welcome back!
1. In reference to the privacy policy changes, Instagram released this statement. Your photos are safe—hurray!
2. Facebook 2012 A Year in Review
3. Top 10 Most Influential People on Facebook
4. 75% of World Leaders on Twitter
5. Is Snapchat the Next Frontier for Marketers?
6. Facebook Removing Attribution When Pages Post Via Third-Party Apps
Viral Content:
YouTube’s 20 Most Shared Ads in December
Portlandia Spoil Alert Sketch Spoils Everything
Puppy’s First Christmas
How To Turn Your Digital Thought Leadership Into Business Development.
You made the move. You invested heavily to put your thought leadership online. Now you’re wondering what happened to all of the cost savings and audience growth you were promised.
Don’t blame digital. For B2B firms that view their online journals as a forum to host an open exchange with readers, the rewards are there. What’s more, the very tools used to create the exchange can be a rich source of data to help guide ongoing marketing efforts.
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Hey… check this out.
Turns out the Obama Campaign direct marketing and analytics team learned what we’ve learned many times over, that “the casual tone” often works best.
Whether you’re thinking in terms of “direct response,” “click-thru,” or “engagement,” camouflage — looking like something else that would naturally appear in the context and typically invite engagement, like a note from a friend in the email inbox — is typically a highly effective tactic.
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DIGO Brands Innovative Double Cross Vodka Events
Double Cross Vodka sponsors some fantastic events. One event was Speak Up for Autism at 1OAK where people came together to raise money for autism. Guests at this event participated in a silent auction while sipping on Double Cross Vodka. Some enjoyed themselves in the Double Cross VIP section where each table had their own bottle of Double Cross Vodka.
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