By
DIGOWorkSection | 06/01/2012 | in
My earliest memories involve shops. My grandparent’s beauty salon. My paternal grandfather’s clothes factory. My father’s laboratory. Thomas Edison’s workshop, just a short walk from that beauty salon in Menlo Park, then and now part of Edison, New Jersey.
I remember the statuettes lined up – all the awards my Grandfather had won for his hairdressing – so that they could be noted or admired by patrons on the way down into the salon proper. My grandfather was the old master by then. The awards seemed dusty and old to me. Something about the salon seemed forlorn. Old ladies flying down from Canada to have their hair done by the one man in the world who they trusted to do it right (more…)
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DIGOWorkSection | 06/01/2012 | in
When I started my agency, I reached out to someone I had been working with to gage his interest in being my partner. At the time, he said he was intrigued, but was just not ready to make the leap.
I would have liked to start my business with a partner, to share the weight and to make the growing easier. But, I knew that partnership was like marriage, challenging even with the best match, so I decided to make a start as a sole proprietor (more…)
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DIGOWorkSection | 06/01/2012 | in
Intel founder, tech genius and billionaire Andy Grove titled his book, Only the Paranoid Survive.
Since we can’t see everything, the truth is that we make decisions based on our biases. Most of us don’t question our biases, they are just “the way we are.”
Grove developed a set of biases that propelled him to the top of the digital world. Where did he get them? Nazi Germany (more…)
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DIGOWorkSection | 06/01/2012 | in
If you understand the value of the content you create to your audience, then you’ll have a much better idea of what’s worth doing and how to do it.
Let’s start with the current norm. Those of us who are doing this because we think thought leadership or content management is a good thing to be doing. We think we’re helping people make a product decision. Or we think we’re simply building the reputation of our company. And perhaps we also think we’re creating inexpensive ways to expand the potential for prospective customers to engage with us, and then perhaps be converted to customers down the line. Maybe we also think we’re arming our brand advocates with information and data they can use to advocate for us with others (more…)
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DIGOWorkSection | 06/01/2012 | in
(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component. (more…)
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DIGOWorkSection | 06/01/2012 | in
Marketing Daily’s Karlene Lukovitz writes,
When you have a name like Double Cross Vodka, April Fool’s Day is just too good an opportunity to pass up.
The ultra-premium vodka brand — distilled in Slovakia and launched (at least originally) specifically for the U.S. market in September 2008 — will kick off its first official consumer campaign on April 1, premised on helping people “double-cross the mundane and frustrating moments of life.” (more…)
By
Team DIGO | 04/20/2012 | in
New York Times columnist Stuart Elliot writes,
CONTESTANTS on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns. (more…)
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Team DIGO | 04/11/2012 | in
Early in my career, I came in to find I had a new boss. It wasn’t long before he shared with me the following priceless and absolutely useless advice, “Mark, being too smart can be a disadvantage in this business.”
Inside my big brain, I thank him every day for the motivation that remark still gives me. Every successful day of my career is at least in part a victory over the stupid, thoughtless, and hackish impulses that are inside of every one of us. (more…)
