If you read what people are writing about display advertising, you will be tempted to think that the answer is, “Hardly anyone.”
It’s not that people – consumers, users, surfers, people – hate banner ads. It’s the people who make them and use them that hate them.
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Here is your social update for this week:
1. 66.5 Million Facebook Interactions Occurred During the Oscars
2. Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others
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ExpoNation asked us to boost the number of registrations for this year’s Digital Signage Expo in Las Vegas. So far, we’ve increased registrations and revenue to a record high, and the registrations are still coming in – so this will be the most successful event in DSE’s ten-year history. The campaign went beyond the immediate benefit of seeing new technology firsthand, although we certainly touted that, too. (more…)
Matt Brownell, AOL Daily Finance
This year’s Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But mascots, once a staple of the advertising world, were almost completely absent from the night’s proceedings.
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Dogs, Babies, Horses, Goats, Funny Old People, Skin, Stars, Romance, Humor, Patriotism.
Judging from this year’s Super Bowl spots, the surface of advertising doesn’t change much. The old saw about Dogs and Babies still applies. When Doritos brings in crowd sourcing, it works best when there are men in dresses or greedy goats. When Coke tries to go social audience participation, it falls flat due to the lack or poor use of any of the above.
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This was a war-time economy sort of Super Bowl. Unabashedly patriotic.
Or perhaps this was a post-war sort of Super Bowl. Optimistic. Resurgent.
Maybe it was a bit of both.
We saw the American car companies come back and identify themselves with other severely tested and ultimately triumphant swaths of American culture and myth. Chrysler went the furthest here, with a partnership with the USO and Oprah, and a highly emotional tribute to military heroes (the troops) that attacked the heart strings full force and gave no quarter. Trumping even that was Dodge RAM’s ode to the spirit of the American Farmer, with a resurrected Paul Harvey VO, reading the extraordinary classic piece of Americana, “For God Made A Farmer.” Oprah may be a Goddess, but she is merely an aspiring voiceover actor next to Paul Harvey.
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The process of grocery shopping still leaves, for most of us, a lot to be desired. Online grocery delivery makes the shopping part painless, but the first question people ask when faced with that proposition is “But will I get the same quality?”
With FreshDirect, they’ll actually get better quality than what they would get at the store. So we had a quality story to tell, but needed to reinforce convenience at the same time. And of course we needed a campaign that could tell that story in outdoor, print, digital, and – for launching new markets, especially – radio.
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