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Team DIGO | 09/19/2012 | in
With the stage now set to reduce the restrictions on how privately traded securities can be marketed, there’s a very real concern that unsophisticated investors can be mislead by advertising for risky or even fraudulent investments.
Concerned opponents of the change conjure up images of billboards, TV ads and telemarketing calls touting high-risk investment opportunities to the unsuspecting masses. Yes, dishonest and unethical marketing happens, and sometimes it even works. Neither is unique to financial services. (more…)
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Team DIGO | 09/13/2012 | in
More than a few years ago, an advertising colleague told me a great Bruce Springsteen quote I often think about. I can’t remember who told me the quote and I can’t actually remember what the quote was, but I can assure you it was great. He said something to the effect of this: when you go on stage, you have to think like you’re the biggest rock star in the world. At the same time, you have to remember you’re not saving lives out there; it’s just music. (more…)
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Team DIGO | 08/24/2012 | in
Will any of you take me up on this? Unless your job is to operate a computer – get away from your computer!
Get out of the office, and leave it behind, chained to your desk where it belongs.
The best ideas have been received in bars and coffee shops, garages and showers, beds and walks and shopping trips. Digital tools are so seductive, our lust for seeing our idea produced is so overwhelming, we are missing the whole game. (more…)
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Team DIGO | 08/23/2012 | in
Any agency worth its salt has a ping pong table. It’s a pervasive phenomenon, but why?
As David Ogilvy said, “When people aren’t having any fun, they seldom produce good advertising.” There’s definitely been research to back that statement up; one study from Australia showed that cruising the internet just for fun during work hours increased productivity in employees. As the study author put it: “People need to zone out for a bit to get back their concentration… Short and unobtrusive breaks, such as a quick surf of the Internet, enables the mind to rest itself, leading to a higher total net concentration for a days’ work, and as a result, increased productivity.” (more…)
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Team DIGO | 07/20/2012 | in
Spots for Tradestation and Forex.com made Futures Magazine’s list of the very best of television advertising targeting traders and brokerage customers. Being included on a list along with such huge-budget classics as The E-Trade Baby and other eight-figure advertisers is a proud achievement that we’re delighted to be able to share with these extraordinary clients. (more…)
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Team DIGO | 07/13/2012 | in
Phil Gable
Creative Director
It seems like a simple enough truth. It doesn’t take that many Venn diagrams to reach this conclusion. But it’s easy to slip into the pattern of viewing clients as just forces in nature that must be overcome, instead of seeing them for what they really are – human beings who happen to be paying us to solve a some of their problems. (more…)
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Team DIGO | 07/11/2012 | in
Are you a student of advertising? Do you absolutely love it? Are you soaking up all the cases, reading all the sites? Are you doing this so much that you leave little time and focus for your own work? This is a challenge many of us face – how to make time to keep up with all the incredible content that can help us do our jobs better, while making the time to focus on doing our jobs, on creating our work. (more…)
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Team DIGO | 07/09/2012 | in
Stuck? Blocked? Or worse, mediocre? Boring? Average?
Maybe you’re hanging out with the wrong ideas. You see, your best ideas aren’t going to be found in a crowd of professionals all dressed for the office. The great idea isn’t the guy wearing the cooler tie. That crowd can’t help you now.
Your best ideas are where you might never think to look. They are right there in the middle of the crowd of your worst ideas. They are with the rude, the preposterous, the angry, the unpolished, and the infantile. (more…)
