Jeff Pundyk, CMO.com
It’s a new year with new goals, and you have rededicated yourself to driving results. You are focused and energized. Head down.
Wait. With your head down, you just might miss the signs of change, the subtle shifts that signal that your customers are operating in a different way, that competition is coming from someplace unexpected, that the nature of your opportunity has changed.
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Things I believe:
1) You’re wealthy. If you are not freezing in your own house in the winter, if half of your 17 kids didn’t fail to survive to adulthood, if you can warm up and charge up in a public library and get treated in a modern emergency room, if you have access to antibiotics, then you are like a God compared to the robber barons of a century ago. Deal with it.
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My first day I sat down and I thought “I am a spy working for an advertising agency!”
Each week I am given a list of events for Double Cross Vodka. When I attend these events I make sure to write down how they set up, what the brand presence is and if anyone talks about the brand. I document the night by taking photos.
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Here is this week’s social update:
1. Social Network Storylane Allows You to Really Share Your Life Story
Account People. I’m not going to say that account people have the hardest job in the agency, but I will say that there is no harder job in the agency that being an account person.
You are responsible for all the work you do — and there is a lot of it — plus all the work everyone else does. You are accountable to your teammembers, to the agency and to the client too.
When you’re great, you can make the difference between absolute brand, business, creative and relationship victory. When you’re not, it all can come crashing down.
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By MARIA PANARITIS
FreshDirect.com, the Internet-only grocer that has built a devoted flock of click-and-buy shoppers in the high-rises of New York and across its suburbs, rolled delivery trucks into Philadelphia on Monday to launch its first expansion beyond the Big Apple.
Although initially delivering only to households in and around Center City, the company that hawks farm-to-doorstep produce, meticulously selected seafood, and prepared dinners, along with supermarket staples, hopes to expand deeper next year into the Philadelphia region, building upon this area’s reputation as a food lovers’ haven.
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Unlike most agencies, we do not bill by the hour.
I think you all know that I love to work and that I put in a lot of hours. But my focus is on results. The focus is on the results produced. For example, if you’re an account person, are you getting the best results and the best relationship for getting those results for your clients? (more…)
By STUART ELLIOTT
FreshDirect, the online home-delivery grocer, is preparing a new advertising approach as it seeks to, er, um, freshen its brand image.
A campaign scheduled to begin this week is to introduce a theme, “Grocery shopping perfected,” that is intended as a more engaging way to express the company’s philosophy than current lines like “A new standard for grocery shopping.”
The new theme is part of a revamped pitch aimed at busy consumers — primarily working mothers — who care enough about the quality and provenance of the food they buy to pay FreshDirect’s prices. (more…)
