Chubb – Insurance Against Regret from DiMassimo Goldstein on Vimeo.
Serena Williams may have some regrets after her recent loss to Italian veteran Roberta Vinci. We hope she had some insurance, and we hope she saw our Chubb spot during the finals…but maybe she wasn’t watching. :)
Gothamist
New York Health & Racquet Club (NYHRC) put fitness on the map in NYC when it first opened its doors in 1973. Now, of course, New Yorkers have more exercise options than NYC has pizza joints. Yet they keep coming back to NYHRC, the original NYC health club, where they feel part of a tight-knit community of health-conscious people in pursuit of fitness and vitality.
At any of NYHRC’s nine Manhattan locations, virtually any fitness need or interest can be met, whether on your own and taking advantage of the well-equipped gym floor, or with the guidance of seasoned group fitness instructors and certified personal trainers.
NYHRC is truly in a class by itself, with amenities you won’t find at many other health clubs, including saltwater pools, squash and racquetball courts, basketball courts, a beach club and a yacht, perfect for beautiful sunset cruises around Manhattan.* (more…)
Just wrote the welcome message for our DiMassimo Goldstein employee Intranet. Thought I’d share:
Welcome to the Growth Agency Network.
If you only remember three words, remember these: EVERY TOUCHPOINT MATTERS
In the center of you there is a double helix of DNA that sets in motion who you become. Clip a fingernail and this same code is there.
In the center of every experience is the truth of the brand. If the reception desk is boring, the brand is boring. If the invoice has no charm, the brand has no charm.
An inspiring receipt. A stylish notepad. A creative collection letter. A box with spots. A one-page owners manual.
Empires have been built on such small things as these.
If it is, it is a part of the brand.
Brand. Driven. Growth. That’s four, five and six. That’s how we do it.
Banner, hang-tag, balloon. Truck to television commercial. If we can do it, we can make it deliver the brand.
Here we tend to these individuals we call brands. We grow and evolve them. And we can tell you what is in the fingernail, before you clip it. (more…)
MediaPost News, By Amy Corr
Pinnacle Entertainment has selected DiMassimo Goldstein as AOR for its L’Auberge branded casinos in Lake Charles and Baton Rouge, LA. The agency is charged with developing and implementing an overarching brand strategy and bringing a new campaign to market including advertising, direct, digital, social, design and media planning and buying.
To see the original post, click here.
I was starting to feel I was un-shockable. Working in advertising with lots of young-creative-wired people, I see just about everything, or at least I thought I did.
And then today I discovered Ana. Also known as the Pro Ana movement. Or Proana.
Ana is a global community committed to supporting and encouraging anorexics in their achievement of ever more harrowing weight loss goals.
I’m shocked. And I’m shocked that I’m shocked.
What’s next, Pro-Dep, for people who want to be more depressed? Is there a Pro-OCD community? If so, I don’t want to read the comments!
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An agency is a machine that a client uses to get a result.
Maybe someone at Google, or down on Wall Street, thinks Google is a humungous corporation with many business interests.
Ridiculous!
Google is a wonderful little machine that you use to produce results. Search results, to be precise. If Google wasn’t that first, it would never have become any of those other things.
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Anyone who wants to get anywhere in the agency business ought to start out in account management.
Though “creative director” has been the title I’ve held for the most years of my career, I owe a good deal of my success to having started out as an assistant account executive.
BBDO Direct. 385 Madison Avenue.
Pepto Bismol was the agency beverage of choice. There were as many ulcers as vice presidents. But I didn’t know enough to be scared. That was piece of luck number one.
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Here are 7 ways agency people can delimit their own growth.
Why aren’t agencies helping their people to grow and develop?
At DiGo, we’ve been learning a lot lately by interviewing account people by the dozens. While we’ve met some spectacular people, I’m sorry to say that most of these interviews have been just shocking. Too many people come in with limiting attitudes about themselves and their possibilities. Experienced account managers typically don’t even have an understanding the agency business. They don’t get what agencies are here to do. They don’t understand the role we play in our client’s lives and businesses. They view themselves as narrow specialists. They are people in boxes, decades too early.
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