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Tag : DIGO

How To Turn Your Digital Thought Leadership Into Business Development.


You made the move. You invested heavily to put your thought leadership online. Now you’re wondering what happened to all of the cost savings and audience growth you were promised.

Don’t blame digital. For B2B firms that view their online journals as a forum to host an open exchange with readers, the rewards are there. What’s more, the very tools used to create the exchange can be a rich source of data to help guide ongoing marketing efforts.
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Hey… check this out.


Turns out the Obama Campaign direct marketing and analytics team learned what we’ve learned many times over, that “the casual tone” often works best.

Whether you’re thinking in terms of “direct response,” “click-thru,” or “engagement,” camouflage — looking like something else that would naturally appear in the context and typically invite engagement, like a note from a friend in the email inbox — is typically a highly effective tactic.
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DIGO Brands Innovative Double Cross Vodka Events

Double Cross Vodka sponsors some fantastic events. One event was Speak Up for Autism at 1OAK where people came together to raise money for autism. Guests at this event participated in a silent auction while sipping on Double Cross Vodka. Some enjoyed themselves in the Double Cross VIP section where each table had their own bottle of Double Cross Vodka.
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DIGO Brands AliveCor In Gizmodo.


Our client AliveCor recently received FDA approval and a medical grade mobile ECG device, revolutionizing the mHealth industry. The device snaps on the your iPhone 4/4S, and with the quick download of a free app and setting up a free account, medical professionals can now take ECGs anywhere, anytime.
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Guide to Business Cursing – The Email Version.


In my e-book, DIGITAL@speed, I included a brief guide to business cursing, explicating in hard language and a light-hearted tone the various ways in which deftly deployed common swear words can speed up a process.

Well, I’ll be damned! Now, the Obama Campaign has come out with another proven use of tactical swearing to improve results – the email subject line! The campaign learned that throwing out minor profanity such as “Hell yeah, I like Obamacare” got big clicks.
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Like an Internship in the CIA, Plus Vodka.


My first day I sat down and I thought “I am a spy working for an advertising agency!”

Each week I am given a list of events for Double Cross Vodka. When I attend these events I make sure to write down how they set up, what the brand presence is and if anyone talks about the brand. I document the night by taking photos.
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People who love you don’t unsubscribe.


We who email naturally worry about unsubscribers. We limit how much email we send for fear of wearing out patience and in the confident expectation of diminishing returns. That’s probably a good thing.

But there is evidence to suggest that, at least for certain brands, there is a better approach to optimizing email success. It comes down to sending as much as possible, while testing for diminishing returns. The Obama email team did this and found that, for them, there was no limit.
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