A few social media highlights to start your week…
Here’s the social media update for the week!
1. Twitter Introduces Vine for Creating GIF-Like Looping Videos
2. Not a Hoax: Facebook Might Have to Give You Ten Bucks
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DIGO Brands FreshDirect in Four New Radio Spots.
The process of grocery shopping still leaves, for most of us, a lot to be desired. Online grocery delivery makes the shopping part painless, but the first question people ask when faced with that proposition is “But will I get the same quality?”
With FreshDirect, they’ll actually get better quality than what they would get at the store. So we had a quality story to tell, but needed to reinforce convenience at the same time. And of course we needed a campaign that could tell that story in outdoor, print, digital, and – for launching new markets, especially – radio.
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Learn To Partner.
Jeff Pundyk, CMO.com
In my last post I suggested that one way to let new ideas in was to partner with those who have capabilities you admire. Partner to learn, I said. But there’s a precursor that I should have mentioned. Before you can partner to learn, you must learn to partner.
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Take Two Apps And Text Me In The Morning.
Visit NBCNews.com for breaking news, world news, and news about the economy
DIGO client AliveCor is on the forefront of the mobile medicine movement that promises to change lives. Their innovative iPhone heart monitor was featured on Rock Center with Brian Williams’ look into the near future of personal, mobile medicine. Read more here.
A few social media highlights to start your week…
Here are your social media hits for the week. Enjoy!
1. The White House Live-Tweeted Obama’s Inauguration
2. Instagram Is About to Start Sharing Your Data With Facebook
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A few social media highlights to start your week…
Sorry for the delay on the update this week, but there was a big announcement from Facebook today that we were waiting to include. Enjoy!
1. Facebook Introduces ‘Graph Search,’ New Search Engine
2. New Myspace Opens to Public Riding Timberlake’s Coattails
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Seven Ways To See Beyond The Next Quarter.
Jeff Pundyk, CMO.com
It’s a new year with new goals, and you have rededicated yourself to driving results. You are focused and energized. Head down.
Wait. With your head down, you just might miss the signs of change, the subtle shifts that signal that your customers are operating in a different way, that competition is coming from someplace unexpected, that the nature of your opportunity has changed.
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Change What’s Changing In Media.
People get ahead of advertisers, and when they do there is opportunity for change agents like you to seize advantage.
In this case, a few words from the very smart to the wise should be sufficient to get some productive conversations going.
Mary Meeker of venture capital firm Kleiner Perkins analyzed the percentage of time spent on each medium and compared it to ad spend. She found consumers spend 26% of their media consumption time online, while marketers spend 22% of their ad budgets on digital. TV should fare better, with consumers spending 43% of their media time watching TVand marketers spending 42% of their ad budgets on the thing we used to call the “tube.” Mobile is the area best poised for geometric growth, as consumers are now spending 10% of their time with mobile, while marketers are only spending a wee 1% of their ad budgets there.
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