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DiMassimo Goldstein blog

Welcome to our blog! Each week, our inspiring action content creators work hard to update this page with the latest and greatest in the world of DiGo.

Crunch Fitness

Growth Key: Reposition as Entertainment. From small independent to urban empire. 20% month-over-month membership increases for 24 months by re-framing the competitive set from fitness to entertainment.

 

Comcast

Growth Key: Turn distrust into love.
This leading cable company grew acquisition efficiency by over 63% and reduced attrition by over 10%.

 

DIGO Brands the Los Angeles Times

Los Angeles Times
November 22, 2010

Offlining Inc. wants you to unplug from the computer and reconnect to flesh-and-blood family and friends. Not all the time, just some of the time. Like, during major holidays. The company was created after co-founders Mark DiMassimo and Eric Yaverbaum, two plugged-in New York businessmen, “looked up” one day and became reacquainted with the things they had been missing while going online — kids, wives, birds and nature in general, according to the company website. To read more click here.

 

DIGO Unplugs Your Family

by Julie Revelant
November 16th, 2010
NYmetroparents.com

Face it: You’ve got cramps in your thumbs from using the smartphone that’s practically attached to you 24/7. And your kids? They’re busy listening to their iPods, texting, playing video games, and gazing at their computers – all at the same time. Technology is great, but it’s changed the way families communicate and spend time together. Read on to find out how some families found a way to shut down – and how yours can to! To read more click here.

 

DIGO Brands Thanksgiving

New York, NY; November 8, 2010

Offlining Marks Thanksgiving with New Ads in Digital Print AND on Turkeys; Will give away up to 11,000 Turkeys to those who take the ‘Offlining’ pledge!

The dynamic marketing and “lifestyle intervention” duo – Eric Yaverbaum and Mark DiMassimo – who created the Offlining, Inc. initiative that highlights America’s ever-growing addiction to technology, are now introducing an unprecedented, first-of-its-kind marketing campaign: ‘Turkeytizing.’

DiMassimo explains, “”We’re thankful for the benefits of great technology. But, aside from carving knifes and special two-pronged forks, and perhaps a digital camera, the Thanksgiving table should be a place for people to connect with people, and some great food. And who better to stand up for a No-Device Thanksgiving than the center of it all – the turkey? We saw the opportunity to innovate by being the first advertisers on turkeys…and let’s just say we gobbled it up!” To read more click here.