1. Pinterest Introduces Analytics
1. 66.5 Million Facebook Interactions Occurred During the Oscars
ExpoNation asked us to boost the number of registrations for this year’s Digital Signage Expo in Las Vegas. So far, we’ve increased registrations and revenue to a record high, and the registrations are still coming in – so this will be the most successful event in DSE’s ten-year history. The campaign went beyond the immediate benefit of seeing new technology firsthand, although we certainly touted that, too. (more…)
1. Campaign Highlight: Leading up to The Walking Dead premiere, Toronto agency Leo Burnett set up eight foot tall “walker hands” in the middle of Union Station. Each day a decaying finger was knocked off counting down to the season premiere. Commuters could take pictures with the hands, tweet #TWDFeb10, and be entered to win one of the gross zombie fingers. They also had chained “walkers” attached to the countdown clock with giveaway tshirts ALMOST within arms reach. Read the full story here: Walking Dead’s Gruesome Countdown
2. Burger King’s Twitter account was hacked on Monday with the name and avatar replaced with McDonald’s. While the situation seems terrifying for any brand team/agency, the account also gained 5,000 new followers in 30 minutes and generated a ton of buzz: reactions to Burger King Twitter Hack. While not all mentions were positive about BK, there are some speculating that this could wind up helping Burger King more in the end. What do you think?
1. Campaign Highlight: Herbal Essences “First Time”
P&G’s Herbal Essences line went through a makeover back in 2006 in an effort to reach a younger demographic. After a few years of declining sales, they are getting back to the basics by releasing 2 of their classic products back into the market. To support the launch they served as an official Grammys sponsor and premiered a new tv spot (starring their celebrity brand ambassador Nicole Scherzinger) last night that is a modern take on their classic “yes, yes, yes” airplane ad: New Ad and Original Ad
They are also engaging social activity by asking users to talk about their #firsttime using Herbal Essences and aggregating the content on their website. It will be interesting to see how the classic products perform this go around!
Dogs, Babies, Horses, Goats, Funny Old People, Skin, Stars, Romance, Humor, Patriotism.
Judging from this year’s Super Bowl spots, the surface of advertising doesn’t change much. The old saw about Dogs and Babies still applies. When Doritos brings in crowd sourcing, it works best when there are men in dresses or greedy goats. When Coke tries to go social audience participation, it falls flat due to the lack or poor use of any of the above.
Or perhaps this was a post-war sort of Super Bowl. Optimistic. Resurgent.
Maybe it was a bit of both.
We saw the American car companies come back and identify themselves with other severely tested and ultimately triumphant swaths of American culture and myth. Chrysler went the furthest here, with a partnership with the USO and Oprah, and a highly emotional tribute to military heroes (the troops) that attacked the heart strings full force and gave no quarter. Trumping even that was Dodge RAM’s ode to the spirit of the American Farmer, with a resurrected Paul Harvey VO, reading the extraordinary classic piece of Americana, “For God Made A Farmer.” Oprah may be a Goddess, but she is merely an aspiring voiceover actor next to Paul Harvey.
1. 9 Brands That Thought Fast on Social Media During the Super Bowl