By
Team DIGO | 07/26/2012 | in
We pride ourselves on doing heroic things for our clients. But working with organizations like National Jewish Health puts that kind of heroism in perspective. In our client’s organization, people are routinely retrieved from death’s door, as NJH is recognized as the world’s leader in curing MDR (Multi-Disease Resistant) lung infections. Returning soldiers have hope of better heath and breathing because of National Jewish Health. The best practices of respiratory medicine, the technology that becomes the standard, and the breakthroughs that give people life and breath… it really is true that the people of National Jewish Health NEVER SAY NEVER. (more…)
By
Team DIGO | 07/20/2012 | in
Spots for Tradestation and Forex.com made Futures Magazine’s list of the very best of television advertising targeting traders and brokerage customers. Being included on a list along with such huge-budget classics as The E-Trade Baby and other eight-figure advertisers is a proud achievement that we’re delighted to be able to share with these extraordinary clients. (more…)
By
Team DIGO | 06/08/2012 | in
FAQs:
Was it really like that?
Hundreds of hours were edited down to 40 minutes. It’s hard to appreciate just how little time that is until you see how much of what you remember is left out. (more…)
By
Team DIGO | 06/05/2012 | in
Mark DiMassimo responded as an expert to CNBC’s questions about Disney’s new ad and product policies aimed at curbing childhood obesity. Watch the discussion here.
Follow Mark on Twitter @markdimassimo
By
DIGOWorkSection | 06/01/2012 | in
AMC’s new documentary series “The Pitch” features some terrific agencies this first season, including DIGO in Episode 7 scheduled to premier on Monday, June 4th at 9pm. “The Pitch” has spawned a lot of comments within the agency community about the agency pitch process itself. Negative comments. Nasty comments. Prideful, rebellious comments. So, we threw our comment into the mix, and republished it here. (more…)
By
DIGOWorkSection | 06/01/2012 | in
Upscale hotels leave a chocolate on your pillow. Tom Civitano was determined that The Plaza Hotel would never be a typical upscale hotel. His standard was “Legendary.”
The budget, however, would barely pay for chocolates. Tom’s idea: A Pearl!
He approached Mikimoto, the famous purveyor of the world’s finest pearls. He told the CEO of Mikimoto all about the Plaza Hotel’s clientele, including how much they were spending on jewelry (more…)
By
DIGOWorkSection | 06/01/2012 | in
(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component. (more…)
By
DIGOWorkSection | 06/01/2012 | in
Marketing Daily’s Karlene Lukovitz writes,
When you have a name like Double Cross Vodka, April Fool’s Day is just too good an opportunity to pass up.
The ultra-premium vodka brand — distilled in Slovakia and launched (at least originally) specifically for the U.S. market in September 2008 — will kick off its first official consumer campaign on April 1, premised on helping people “double-cross the mundane and frustrating moments of life.” (more…)
