Friday Reads – 7/29/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Brand Driven Growth
Rebooted and Unplugged
Joe Burby, an amateur songwriter and former actor and playwright who works in sales, is the winner of the Cats in the Cradle Reboot contest. The contest, sponsored by our sister site Offlining, challenged songwriters to update the Harry Chapin classic to reflect today’s always-online culture. Burby, who accompanied himself on acoustic guitar (unplugged, of course), is featured in an article covering the contest in the New York Post. (more…)
DIGO Brands Offlining Day
We’re back. Hit us with your calls, your emails, your tweets. Text us. IM us. Go ahead and Poke us.
Friday was a DIGO Brands Offlining Day. From 10 a.m. to 4 p.m., we took ourselves offline and brought everyone in our organization together to focus their full attention on discovering, inventing and developing ideas for our clients. (more…)
Smartmoney.com
Growth Key: Showing our target audience of obsessive investors that we understand their world.
Today, scores of former agencies are dropping the “agency” moniker. Where does DIGO stand? As usual, we’re going to give it to you straight.
If by “agency” you mean one of those traditional, hidebound, pretentious, print, radio and tv factories, with initials on the door, drawn from the names of dead white men, massive overhead, executive committees, public stock, analyst meetings, acquisition funds, full-time novelists with ten-year separation agreements, “integration” by acquisition, A-Team for pitches, B-team for clients, C-team for clients spending less than $100 million, trainees for you, bill by the hour and commissions too, “creative” timesheets, “well it’s your fault because you changed the brief,” If that’s what you mean by agency, then DIGO is definitely not an agency. (more…)
DIGO Brands Turns 15, ‘Nuff Said
Account Supervisor Position
YOU: …wouldn’t be comfortable in any box on an org chart, because you’re too big to be boxed in. You’re ready for
a be-more / do-more / accomplish-more opportunity.
WE: … put people on teams, never in boxes. While we can be considered a thriving independent strategy / research / brand / design / innovation / advertising / direct / digital / social marketing agency, we prefer the handle: brand-driven growth network. We make things grow, from product innovation to every facet of promotion, and are looking for seasoned, multi-talented, Account Supervisors ready to show how they can help make us, and our clients, grow.
YOU have:
- At least 3 years of advertising, or related marketing, experience
- Strong analytical abilities, both quantitative and qualitative
- Excellent oral, written and interpersonal (including management) skills
- Digital and direct experience a plus
- Keen ability to monitor, evaluate and impact the quality of a client’s work within all agency functions
- Inspired by ideas and what it takes to grow great brands
Help us fix up the Internet
We are looking to extend our network of Flash Developers, Web Designers and Web Developers to help us make the Internet a better, more beautiful place.
We’ve got a lot of work to do and need an army of creative contractors to help us out. Join our network of interactive talent.
Flash Developers
- resizes based on existing banner ads
- turn static concepts into engaging animations and interactive experiences
- solid knowledge of Flash, Photoshop and AS2/AS3 programming
- knowledge of best practices and ways to keep file size down
- experience with rich media applications, or additional web development is a plus
- please provide examples of banners you have animated
Web Designers
- engaging front end development for dynamic, interactive websites, microsites, apps and content management systems
- create and flesh out wireframes and design user interface
- extensive knowledge of Dreamweaver, Flash and PhotoShop
- familiarity with HTML, CSS, JavaScript
- please include links to websites you have designed
Web Developers
- manage website development team of designers and external programmers from conceptualizing and creating graphic and user interface solutions to implementation of back end development/coding.
- develop projects plans, schedules and SOWs, prepare estimates and manage costs throughout project
- proven understanding of User Experience and Information Architecture
- responsible for QA testing across system and browser platforms throughout development.
- excellent communication and client facing skills and maintaining a positive and solution-oriented attitude at all times.
- Technical Skill Requirements: working knowledge of PHP, MySQL, HTML/CSS, XML, JavaScript, experience with WordPress.
Send resumes, urls, apps or any other way we can get a feel for your work to careers@digobrands.com