By
Team DIGO | 12/12/2012 | in
The traditional role of the marketer is to influence buyers at the moments they are considering a purchase. But digital platforms and, more pointedly, social media have spread those moments over wider and wider areas, introduced unexpected advisers from unlikely sources, and managed to both contract and expand the consideration process, making it increasingly expensive for marketers to engage prospects and customers at the right times with the right message.
(more…)
By
Team DIGO | 12/11/2012 | in
Our client AliveCor recently received FDA approval and a medical grade mobile ECG device, revolutionizing the mHealth industry. The device snaps on the your iPhone 4/4S, and with the quick download of a free app and setting up a free account, medical professionals can now take ECGs anywhere, anytime.
(more…)
By
Team DIGO | 12/11/2012 | in
In my e-book, DIGITAL@speed, I included a brief guide to business cursing, explicating in hard language and a light-hearted tone the various ways in which deftly deployed common swear words can speed up a process.
Well, I’ll be damned! Now, the Obama Campaign has come out with another proven use of tactical swearing to improve results – the email subject line! The campaign learned that throwing out minor profanity such as “Hell yeah, I like Obamacare” got big clicks.
(more…)
By
Team DIGO | 12/10/2012 | in
Lot’s of good stuff happening in the social world this past week. Enjoy!
1. See What You’ll Look Like Old With Merrill Edge’s “Face Retirement”
2. Social Media Use Leads to Real-World Actions
(more…)
By
Team DIGO | 12/07/2012 | in
We who email naturally worry about unsubscribers. We limit how much email we send for fear of wearing out patience and in the confident expectation of diminishing returns. That’s probably a good thing.
But there is evidence to suggest that, at least for certain brands, there is a better approach to optimizing email success. It comes down to sending as much as possible, while testing for diminishing returns. The Obama email team did this and found that, for them, there was no limit.
(more…)
By
Team DIGO | 12/04/2012 | in
Why do we under-test?
Here are some lessons from the winning Obama Campaign, via Bloomberg BusinessWeek.
I love this article because it neatly demonstrates what all marketers who use direct response tactics should know, but typically don’t. It gives some great examples of what marketers using direct response tactics should do, but overwhelmingly don’t. And it shows the results, including the large sums of money that most marketers leave on the table.
Their marketing crime: under-testing.
(more…)
By
Team DIGO | 12/03/2012 | in
The argument is over.
Digital is the most effective and efficient means of connecting with customers. Increasing consumer engagement digitally has measurable impact on both the top and bottom lines. Compelling digital content fuels an increasingly social, mobile, and connected world.
Case closed.
So we can all just get on with it, right?
Not quite.
Yes, there is agreement that digital technology has killed the traditional marketing funnel as consumers turn to one another for advice and information–and that this shift has put pressure on brands to create content that is consumable, shareable, and credible. But the common response seems to be to saddle marketing or corporate communications (or their agencies) with budget-starved mandates to get digital, to become publishers, to interact.
(more…)
By
Team DIGO | 12/03/2012 | in
Here are your social updates for the week—enjoy!
1. Facebook Cover Photo Crackdown
2. 500,000 Facebook Users Chase Fake $1 Million From Powerball “Winner”
(more…)
