It’s just over thirteen years since I introduced the concept of “Brand Direct” in an Op Ed style piece in Adweek. It’s a time capsule that holds up well, especially in light of subsequent events. In fact, while most of the “dot coms” went off the cliff like so many lemmings, some of our clients went on to define and lead the next and more lasting boom. Direct Model Leader: “There is no time but the present to build a brand.” Check it out:
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You wake up on a speeding train, in a bubbling landscape, on a fragile orb careening through space. You open your eyes, and you try to make sense of your predicament. There are other eyes. And they come with explanations. The explanations conflict. If you’re lucky, you learn how to make yourself happy. And then you’re happy with your own explanations, and nearly all the new that occurs to you gets filed in the established folders. (more…)
Here is the social media update for this week:
1. Boston Police Schooled Us All on Social Media
2. Top 40 Vines Chosen in Tribeca Film Festival’s #6SecFilms Contest
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If you read what people are writing about display advertising, you will be tempted to think that the answer is, “Hardly anyone.”
It’s not that people – consumers, users, surfers, people – hate banner ads. It’s the people who make them and use them that hate them.
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A good friend of mine nearly died when he was 35 years old. Something to do with a heart valve.
He needed an eight-hour operation.
Before the operation, the surgeon looked at my friend and said, “I’m not worried about you. There are going to be 26 experts in the room all working together to make sure that you are OK in every way. I trust these people without question, and I’ll be there every step to make sure. You’ll be OK.”
Then the Dr. turned to my friend’s wife and said, “But I am worried about you. You’ll be off on your own, waiting, and it can feel like an eternity…” The doctor proceeded to tell my friend’s wife some things that would help her get through the waiting and some resources that were available to her. (more…)
Here is your social media update for the week!
1. Take a Bike Ride Through NYC Without Leaving Your Couch
1. SEC Says It Is Ok For Companies to Make Announcements Via Social Media
(Based on Netflix investigation into CEO Reed Hastings post on his personal Facebook that resulted in a rise in stock price)
2. Alicia Keys is Picking Tumblr Users to Document Each Tour Stop
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Here is your update for the week!
1. Can Content Marketing Save Journalism?
2. Hashtags on Facebook Would Open Up Exploration and Discovery Way More Than Graph Search
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