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DiMassimo Goldstein blog

Welcome to our blog! Each week, our inspiring action content creators work hard to update this page with the latest and greatest in the world of DiGo.

Nike

Growth Key: WIN EITHER WAY.
An effort to convince LeBron James to come to New York. Didn’t convince James, but we hear Carmelo Anthony saw the ads…

 

Kozmo

Growth Key: SHOW WHO’S COMING.
Launched a new category, not just a new brand with end-to-end branding and communications.

 

JetBlue

Growth Key: FLYING IS LIFESTYLE.
Built a successful partnership between these two great lifestyle/entertainment brands.

 

Island

Growth Key: LIFESTYLE SELLS, EVEN B2B MARKETPLACES.
Moved Island from distant #2 to #1 ECN in less than a year, then took over former market leader and did it again!

 

GoSMILE

Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.