DIGO Brands not only helps to build brands we also make things! Ready to show a special someone that they have your attention? This Valentine’s Day, give more than your heart. Give them a box of chocolates, hand-cut to cradle your Offlined phone or mobile device. Each box comes with a certificate of our Offlining pledge. Only available until February 10th. Supplies are limited.
DIGO CEO Mark DiMassimo discusses the 2011 Superbowl commercials of Fox’s Good Day New York. To watch the clip, click the picture above or click here.
by Alan Schwarz
The New York Times
January 21st 2011
A mother worried “about my son playing football.” Two children colliding helmet-to-helmet — with superimposed crashing sounds and force lines rippling from their heads — drove home her fears.
Unveiled by Toyota in November, the television commercial highlighted the carmaker’s decision to share crash research with scientists studying football concussions, and was an explicit reminder of football’s recent controversies regarding concussions.
So explicit, it turns out, that the N.F.L demanded that Toyota alter the 30 second commercial, and Toyota promptly did. Now, the commercial — which originally ran last November but is now running in its edited form — has the mother worrying instead “about my son playing sports.” The helmet collision has been removed. A spokeswoman for Toyota Motor Sales U.S.A., Zoe Ziegler, said in an interview that the changes were made at the N.F.L.’s insistence. If Toyota did not change the ad, she said, the league had threatened to curtail or end the carmaker’s ability to advertise during games. (more…)
Thank You, Dear Readers, for requesting this window into a broader range of our creative work and cases. You’ll see our work here in a very broad range of categories from e-commerce to electronics, travel, fitness, health & beauty, automotive, education, accounting, consulting, media, style, fashion, cable, credit, beverages (soft, hard and medium), people, ideas and causes. You’ll see us build up Vitamin Water than unsell bottled water (Tappening). We’ll sell you a top menswear designer label with a naked sports star model. We’ll seduce you off the Strip for some Advanced Partying at the Hard Rock Hotel… and along the way, we’ll ask you such fundamental existential questions as, “Does waking up with dollar bills in your panties make you slutty… or entrepreneurial?” We’ll overtake number one brands with 30-year head starts with the right idea and nine months (Island/Instinet). We’ll make you see spots (Gateway). We’ll give you something to punch at the airport (JetBlue & Crunch). We might even get you to love your cable company (Comcast). Enjoy! Click here to go to the DIGO Legacy site now.
Production teams have been working overtime in and around “DIGO West” where job one is DIGO’s first campaign for the nation’s number one respiratory hospital, National Jewish Health, an organization with a well deserved global reputation, (more…)
Los Angeles Times
November 22, 2010
Offlining Inc. wants you to unplug from the computer and reconnect to flesh-and-blood family and friends. Not all the time, just some of the time. Like, during major holidays. The company was created after co-founders Mark DiMassimo and Eric Yaverbaum, two plugged-in New York businessmen, “looked up” one day and became reacquainted with the things they had been missing while going online — kids, wives, birds and nature in general, according to the company website. To read more click here.
Extensive pick-up of our Offlining story for Thanksgiving. Enjoy the fruits of the Internet, but please do so responsibly ;-)
(this blogger also writes for Huffington Post)
by Julie Revelant
November 16th, 2010
Face it: You’ve got cramps in your thumbs from using the smartphone that’s practically attached to you 24/7. And your kids? They’re busy listening to their iPods, texting, playing video games, and gazing at their computers – all at the same time. Technology is great, but it’s changed the way families communicate and spend time together. Read on to find out how some families found a way to shut down – and how yours can to! To read more click here.